Pfizer, as part of an effort to encourage consumers to throw out expired medicines, is offering a coupon for a free bottle of Advil to the first 500,000 people who sign up at the microsite MedicineCabinetSafety.com. The multiplatform campaign features Suzy Cohen, author of "The 24-Hour Pharmacist," who appeared on "The View" and will take part in a satellite media tour for TV stations.

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