When irate employees start dissing their company online, many business leaders either reach for a pink slip or lawyer up and ask a judge to squelch the pernicious chatter. But there's a better way, Alexander F. Brigham and Stefan Linssen write: By pre-emptively putting sane, sympathetic social-media and grievance policies in place, companies can keep employees' concerns out of the public eye and find ways to resolve them amicably.

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