E-mail is a permanent, written reflection of your personal brand, and you can't take it lightly, Scot Herrick writes. Among his tips: Make sure you're sending e-mails in the appropriate situations, and take time to craft messages that take into account the power of perception. "If a Board member, for example, were to read your e-mail, would the Board member see a professional employee doing the right stuff in the e-mail? Or a pithy pundit who is smacking down the company and its policies?," he writes.

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