Mattel's latest campaign for Barbie spotlights her many career choices, with a spot that catches adult reactions to little girls pretending to be a professor, businesswoman, coach and veterinarian. The campaign is helping to improve relationships with consumers critical of the toy's message to girls.
Taco Bell, a unit of Yum! Brands, reportedly has restored its digital account to Interpublic Group's DraftFCB, Irvine, Calif., which also handles its creative and media-planning business, from sibling agency R/GA. The latter won Taco Bell's lead digital duties a year ago, and was responsible for a major overhaul of the quickservice chain's website. Neither Taco Bell nor the agencies commented for this article.
Walt Disney CEO Robert Iger talks about recent improvements to theme park properties, the expansion of the cruise ship line, the $4.3 billion acquisition of Marvel Entertainment and the purchase of social-media gaming firm Playdom.
American Express has hired Conan O'Brien as its new corporate TV pitchman in a series of humorous spots that will debut this week. The campaign will not run during tonight's premiere of "Conan" on TBS, which has been sold out, but the spots will appear before the 11 p.m. show as well as during the show later in the week.