American Apparel launched a national Groupon deal this week, with a twist. Unlike the daily-deal site's first national promotion with Gap, this one allows shoppers who don't have brick-and-mortar stores in their markets to use the $25 coupon to buy $50 worth of items online. "We wanted this to be a truly national deal and it didn't feel right to exclude people just because we haven't opened a store in their city yet," the retailer's spokesman said.

Full Story:
Internet Retailer

Related Summaries