11/29/2010

Barcardi's Martini Asti, the top-selling sparkling wine, will debut a new ad campaign this month on a number of cable channels, including E!, Style, Bravo, Oxygen, TLC, The Travel Channel and The Food Network. The new campaign, with the tagline "Let Go," represents the company's first new ad initiative on U.S. television in nearly 25 years.

Related Summaries