11/10/2010

With Halloween in the rearview mirror, department stores are looking to prime shoppers for what they hope will be a busy holiday season. Bloomingdale's is in the midst of its holiday catalog campaign, while J.C. Penney is going local with a New York-based campaign with transit, print and taxi-top ads to boost awareness of its New York City store.

Full Story:
NYTimes.com

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