If you have only a vague idea of what you'd like to sell your company for one day, give it some thought and write down a number, John Warrillow suggests. In the short term, that number can keep you focused on what's necessary to build your business. In the longer term, it can "act as a marker to let you know when you've crossed whatever finish line you're striving for," freeing you to move on to other things, he writes.

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