GSD&M Idea City's last round of creative for BMW North America is a series of online clips spotlighting real-life owners from various parts of the world who talk about their love of the cars. The new videos call to mind acclaimed series of BMW Films in 2001 and 2002 from BMW's then-agency, Publicis Groupe's Fallon, featuring A-list talent behind the camera (Guy Ritchie, Ang Lee) and on screen (Clive Owen, Forest Whitaker, Madonna), according to this article.

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