The iPad, based on a poll of tablet users and application sales, has yet to deliver on its hype for the magazine industry. Magazines ranked eighth among paid apps, and have neither made much of a dent in single issue apps nor developed an app for yearly subscriptions. "In the grand scheme of things, there's a chunk of eyeballs, but if you're looking for mass awareness, the iPad isn't the vehicle yet," said Rich Ting, executive creative director of R/GA's mobile and emerging platforms unit.

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