Facebook has started to publicize its environmental efforts, which include a major water-conservation campaign, a shuttle bus used by 40% of employees and software tricks that reduce its servers' energy usage by half. That's all laudable, writes Matthew Wheeland, but Facebook should also create a dedicated sustainable-business team to provide centralized leadership. "[T]hey're still getting a grasp on exactly what it means to undertake a green program, and how exactly they do it," he writes.

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