11/8/2010

Kraft Foods is updating the Mr. Peanut icon for its Planters brand, changing it from the silent drawing introduced in 1916 to an animated character voiced by actor Robert Downey Jr., but retaining the nostalgic touches. An ad with the character will show Mr. Peanut throwing a party in his home and saying, "At Planters, we know how to throw a remarkable holiday party."

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