Location-based social tools have a long way to go if they want to rival Facebook and Twitter, according to a study by the Pew Internet and American Life Project. Only 4% of Web users use location tools, the study found, and on any given day just 1% of surfers log onto location-based services -- numbers that point to the mountain to be climbed by tools such as Foursquare, Gowalla and Facebook Places. "Sharing one's physical location breaches a personal privacy barrier that many people are uncomfortable with," notes Mathew Ingram. "Facebook may have 500 million users, but even that kind of reach may not be enough to move location-sharing into the mainstream."

Full Story:
Adweek, GigaOm

Related Summaries