Patriots quarterback Tom Brady is the new face of Under Armour -- the scrappy athletic-wear firm that is increasingly challenging major players in the space with its fitness apparel and footwear. Brady will appear in ad campaigns, wear Under Armour while training, and he's expected to appear in games showing off the Under Armour Fierce cleat. "It's what so many of the kids are wearing, and I like to try to stay cutting-edge," Brady said.

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