Your social media efforts are all for naught if no one can find you online, writes Lisa Barone. She recommends actively promoting your social media presence on your website, in an e-mail newsletter or even on a T-shirt, which she says can be a great marketing tool and conversation starter. "After all, if you're brazen enough to wear your Twitter handle on your chest, you're probably someone I want to check out when I get home," Barone wrote.

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