Big chains have made news this year as they've devised more creative strategies for boosting their social media buzz. Still, half of the restaurateurs in a recent survey said they either can't afford the time and money to create social media campaigns or they don't believe such efforts would boost business. SmartBlog on Restaurants wonders -- is social media right for your restaurant?
Rotating- or night-shift workers are more likely to be injured on the job, a University of British Columbia study found. Researchers also found that women were at greater risk, probably because of home and child-care duties. Employers can reduce the chance of accidents by allowing employees to take naps, reducing overtime hours and encouraging workers to develop healthy habits off the job, says Bill Sirois, chief operating officer of Circadian.
The country's 65,000 pizza restaurants have fared well during the downturn, as more consumers flock to the relatively affordable comfort food during tough financial times. Chains including Pizza Hut and Domino's boosted sales with long-term low-price promotions, and smaller pizzerias held their own as well. "We've opened up five locations in the past year and a half," said Brian Harley of New York's 99-Cent Fresh Pizza.
Starbucks won the most bang for its social-media buck, realizing the equivalent of $67.8 million in brand exposure via social media and online news coverage between Sept. 1 and Nov. 30, according to a new report ranking the value of online media impact for quickserve and fast-casual chains. McDonald's and Burger King ranked second and third, respectively, while several chains saw steep declines in their perception value between summer and fall.
The Los Angeles City Council unanimously approved a measure to limit quickservice restaurant growth on the south side of the city. The new ordinance, which bans new quickservice locations from opening within a half-mile of similar restaurants, is part of the city's effort to address obesity problems and bring a more diverse assortment of food choices to the neighborhood.