12/30/2010

According to research from Mintel, 33% of beer drinkers say they are drinking more domestic craft beer and less imported beer. Garima Goel Lal, a Mintel analyst, said craft beers have become more popular over the past five years, particularly with people 25 to 34. Brewers "would be wise to target this demographic and educate them more about artisan beers," she said.

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