Managers and workers alike love to blame a mysterious, unspecified "them" for every problem, writes Virgin founder Richard Branson. To get everyone pulling together, CEOs should banish buck-passing and get everyone in the company to think in terms of "we," rather than "us and them," Branson writes. "When someone on our team tells me, 'Sorry, Mr. Branson, but they don't let us do that anymore,' my standard response is, ' "They"? Oh, I'm sorry, I mistook you for someone who works here.' "

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