12/3/2010

Many law firms have traditionally spent big bucks to advertise in the phone book in hopes that a large, colorful ad would drum up business. The Web has made the phone book a less useful outlet, however, and many small practices are diverting their marketing dollars elsewhere. "There was a time when you could justify the cost for the name recognition. I'm not sure it has that panache anymore," says one personal injury lawyer.

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