Not all companies should race to develop a mobile application; in some cases, creating a more mobile-friendly website may be the better tactic. Apps have to be developed for several different platforms to reach all of your customers, and many apps require an Internet connection anyway, notes Amir Shah of AgilitySpeaks.com.
Google reportedly wants experienced application developers and reassigned some employees to mobile-app development as part of a push to create Android apps. The Android app count for the Android lags behind Apple's, and new apps could spur sales of Android operating systems and devices.
Chinese networking gear manufacturer Huawei has built its own mobile-application platform and storefront, called the Digital Shopping Mall, and is beckoning telecom operators to tap into the 80,000-and-growing software offerings.
Apple plans to charge about five times the going rate for companies to advertise through its new iAd mobile-application platform, according to published accounts of the company's ongoing road show touting the business. Marketers who want to get in on the ground floor could be asked to pony up as much as $10 million to get their ads placed in software from Apple's App Store.