Nestle wants to change its reputation from a "trusted chocolate company" to a "recognized and trusted food and beverage, nutrition, health and wellness company" and is looking for agency partners to get this new message across to consumers. The company is focusing on its Nesquik, Gerber, Outshine and Pure Life brands for the image reboot.
Boreal Water Collection is set to acquire a bottling plant in California as part of a larger goal of achieving national distribution. The company provides custom bottled water, and plans to expand through license deals with distributors and by developing national corporate accounts.
PureCircle has been awarded three U.S. patents for processes and methods connected to its portfolio of stevia sweetener products. The patents confirm "our prior science across the high purity stevia industry and underpins our global market leadership," said a company official.
Nestle's confectionery factory in Lviv, Ukraine, has begun production of Nescafe 3 in 1 coffee sticks. The facility also makes confectionery products under the Svitoch, Nestle Gold, Nesquik, Nuts and Lion brands, as well as Torchin dry seasonings and Nescafe coffee.