Starbucks won the most bang for its social-media buck, realizing the equivalent of $67.8 million in brand exposure via social media and online news coverage between Sept. 1 and Nov. 30, according to a new report ranking the value of online media impact for quickserve and fast-casual chains. McDonald's and Burger King ranked second and third, respectively, while several chains saw steep declines in their perception value between summer and fall.

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