Elizabeth Warren, adviser to President Barack Obama, said the goal of the Consumer Financial Protection Bureau is not to restrict business practices but to make financial products easier for Americans to understand. "We need to think more expansively about credit regulation and credit markets," Ms. Warren said. "We limit what we can achieve if we narrow our focus to targeted rules. The consumer credit market is broken, and we need to repair that market." As part of her effort to establish the consumer agency, Ms. Warren has recruited 50 state prosecutors. "The state attorneys general are natural partners for the consumer agency," Ms. Warren said.

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