Marketers at major chains including Dunkin' Donuts, Starbucks and Domino's have created new ways for consumers to create customized offerings using online tools and mobile apps. Dunkin' and Starbucks both offer interactive tools that allow users to create and share their ideas for doughnuts and coffee drinks that could become menu items in the future, while sites such as Domino's lets consumers customize their pizzas while ordering online.

Full Story:

Related Summaries