Half of Facebook users who "like" a given brand expect to subsequently receive marketing messages from that brand, a study finds. That suggests that there's no common understanding of what the "like" relationship on Facebook entails, which inevitably leads to conflicts between brands and their fans, writes Jay Baer. "No wonder real Facebook success (not just fan amalgamation) is hard to come by -- there aren't any codified mutual expectations," Baer writes.

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