Orlando-based Barnie's Coffee Kitchen aims to shift its reputation from plain old coffee company to cool java joint, with remodeled stores, a new name and an extensive line of "pour-over" coffees and lattes. The 25-store chain may face a tough road as it seeks to expand in a market dominated by big players including Starbucks and Dunkin' Donuts, says Technomic's David Henkes.

Related Summaries