With the right tools and strategy, most companies can persuade 95% of their workers to get involved with CSR efforts, writes SmartBrief on Sustainability editor Jennifer Hicks. Software tools such as the AngelPoints platform can help companies integrate their CSR targets with employees' personal goals, generating near-unanimous buy-in. "Imagine the buy-in, the passion to work toward a common goal -- and the benefits that could result," Hicks writes.
Food retailers Sodexo and Costco have launched separate sustainable-seafood initiatives, with Sodexo pledging to sell only certified-sustainable fish by 2015 and Costco promising to discontinue sales of a dozen at-risk species. Still, experts say, consumers are generally confused about competing standards for seafood sustainability, and while individual plans are laudable, broader standards are needed.
New York's GreenX carbon exchange has plans to restart EU spot trading, says CEO Tom Lewis. The exchange suspended spot trading after hackers stole emissions permits worth up to $69.4 million from EU accounts. GreenX is willing to resume operations after the missing permits are returned, Lewis said.
Recruitment and CSR are two sides of the same coin, says AnnMarie Gulian, global hiring chief at Campbell Soup. Human resource teams need to adopt green-business practices that reflect their company's broader environmental efforts if they wish to attract workers capable of delivering on that commitment, Gulian explains. "If we continue to keep our people engaged, we should be able to advance our commitment to sustainability and corporate responsibility," she says.
Dow Chemical is launching a $100 million internal project to increase its energy efficiency, with funding being distributed through an innovation competition. Business units and facilities will propose projects, and funding will be given to those with the greatest potential effects.