For too many companies, innovation is like a rubber band: taut and effective as long as you keep stretching it, but with a tendency to revert to its floppy original state as soon as you take the pressure off. That's why "burning platform" crises can help spur innovative solutions by keeping everyone's attention focused, writes Stefan Lindegaard, and also why companies whose leaders take a personal interest in R&D tend to have the most consistently successful innovation programs.

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