The number of U.S. social-network users will continue to increase, albeit at a slower pace than in recent years, according to an eMarketer report. Two-thirds of Americans with Internet access are projected to be using social networks at least once per month by 2013, meaning the U.S. is nearing a saturation point that will require social networks to make strategic changes, analyst Debra Aho Williamson says. "With fewer new users signing up, social-network users will be more sophisticated and discerning about the people and brands they want to engage with," she says.

Full Story:

Related Summaries