U.S. magazine print ad revenues fall 5% in 2010

U.S. print ad revenues for magazines fell to $14.7 billion in 2010, down 5% from $15.5 billion in 2009, according to eMarketer. Print ad revenues will sink another 5.6% this year, accounting for $13.9 billion by the end of 2011. Meanwhile, magazine revenues from online ads are rising slowly but steadily, and are expected to reach $2.4 billion this year -- up 9.5% from 2010. Overall magazine ad spending will drop consistently over the next few years through 2015, when spending will total $14.7 billion.
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