Jostein Solheim, marking one year as CEO of Ben & Jerry's, said the ice cream brand, acquired by Unilever in 2000, has maintained its identity and commitment to social causes in part because it has an independent board within Unilever. He said the message surrounding the brand's launch in Italy is: "'We're not trying to be better than your homemade ice cream. We want to get involved in social issues.'"

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