The Chinese market will see nearly half a billion -- $448.7 million -- in mobile ad spending this year, according to eMarketer. Next year, eMarketer estimates advertisers in China will spend nearly $717.8 million on mobile. Between 2012 and 2015, eMarketer expects strong, double-digit annual growth in Brazil, Russia, India and China. "Marketers, whether local players or subsidiaries of global firms, must consider putting mobile in their marketing mix if they want to effectively target BRIC consumers," said eMarketer Principal Analyst Noah Elkin.
To find out more about eMarketer's coverage of mobile ad spending in BRIC countries, click here.