Given that it's mostly out of home and often event-driven, mobile is the key connector between the offline and online worlds and should therefore be woven into an overall marketing strategy, says Tony Francis, a member of the global connections team at the Coca-Cola Co. In short, Francis told an ad:tech crowd, "We're all about a Coke in one hand and a phone in another."

Full Story:
Mobile Marketer

Related Summaries