DirecTV will become the first multichannel video provider to launch a video-on-demand service from a group of four Hollywood studios that will offer films two months removed from their theatrical debut for a $30 rental fee. Warner Bros., Sony, Universal and 20th Century Fox will introduce the service initially on DirecTV exclusively, followed by limited runs with cable providers in certain markets. The service is aimed at adults who prefer to watch new films at home rather than rush out to the theaters after film releases.

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