Sarah Jones and Mackswell Sherman were poor college students in Seattle when the hoodies they made landed on Etsy's homepage and started selling. Etsy founder Rob Kalin brought the team to New York, set them up in free workspace, and their designs now sell steadily on the site Kalin created to showcase the work of artisans or, as he calls them, "the makers." Since Kalin started the site six years ago, it has become a place where artisans hope to get noticed and independent retailers and fashion writers regularly head to check out the latest trends.

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