4/13/2011

For the first time in Applebee's history, the top-selling entree came from the chain's lower-calorie menu for two consecutive months, a shift the company's president calls a "sea change in consumer behavior." Casual chains that have been adding lower calorie options, including Denny's, Friendly's and Applebee's sister brand IHOP, say their guests are beginning to order the lower-calorie meals they have long said they'd opt for if given the choice.

Full Story:
USA Today

Related Summaries