Fidelity Investments' online brokerage is offering a variety of incentives, including free trades, support from trading specialists and access to the firm's advanced trading platforms, as a way to attract new business. "Investors are looking for a compelling reason to switch brokerage providers, which is why we're offering specialized support to help people make the most of our platform as they execute their strategies, as well as giving them free access to trading and research tools normally reserved for our most active traders," said James C. Burton, president of the company's retail-brokerage business.

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