Scott Gerber writes that he realized last year that his video-production company had flat-lined on new-customer acquisition, so he devised a five-point plan for signing up clients. By seeking out client testimonials, buying search ads and automating the quote process, Gerber writes, the company was able to "significantly improve revenues in less than six months." Referral rewards helped as well: "For every $250 we've spent on referrals, we've received an average of $4,000 in gross sales," he writes.

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