The Johnny Rockets brand may bank on a sense of nostalgia but its operations are going high-tech with the upcoming rollout of digital menu boards, a move aimed at creating more vibrant and easy-to-read menus as the chain grows and continues to diversify its footprint, says Director of Brand Marketing Chad Bailey. In this interview, Bailey shares tips for other chains looking to do the same, including advice to thoroughly evaluate the slew of diverse options.

Related Summaries