Former Gourmet editor-in-chief Ruth Reichl is rumored to be the one to lead a foodie spin-off of popular flash-fashion site Gilt Groupe. Meanwhile, health-conscious foodie-actress Gwyneth Paltrow is reportedly shopping the idea to turn her online food-focused newsletter into a full-fledged magazine. Among the other tantalizing tidbits that didn't make the brief this week: Decorating diva Martha Stewart has created an app that's all about Easter eggs, and scientists have discovered a new reason to pay a premium for pricey saffron.

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