4/1/2011

P/C insurers are beginning to offer consumers more innovative products, such as liability policies for home-based businesses and auto policies with rates based on how little a customer drives. "This is a new era in property/casualty insurance. Innovation is breaking out all over. ... The new products are anchored in traditional insurance principles but they speak to a new generation of risks. It's very exciting," said Roger Hurtvig, president of the Insurance Innovation Institute.

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