Japan's Rakuten plans to use acquisitions to bolster its presence in Europe to entice consumers away from Amazon and eBay. Pierre Kosciusko-Morizet is leading Rakuten's expansion in Europe and plans to develop an online shopping mall similar to those in Japan. "We want to implement the Rakuten business model in other large European countries," said Kosciusko-Morizet. "There's a willingness to invest in growth and aggressively expand."

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