The decision to prioritize the Internet over broadcasting as the nation's shared medium originally was proposed in the mid-1990s by the two officials who have led the new charge, FCC Chairman Julius Genachowski and Blair Levin, author of the current broadband plan, according to then FCC Chairman Reed Hundt. Genachowski at the time was Hundt's general counsel and Levin his chief of staff. However, Genachowski doesn't see the current proposal as benefiting broadband over broadcast, but as "a market-based response to the mobile revolution."

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