Coverage of the advertising industry is shifting away from major newspapers, with only the New York Times offering a daily look at the world of advertising and marketing. The Chicago Tribune, Chicago Sun-Times, USA TODAY and the Wall Street Journal have all scaled back their coverage. Joanne Lipman, who once covered the industry for the Wall Street Journal, suggests that space once reserved for ad agency news is being given over to coverage of online advertising giants such as Google and Facebook. New York Times advertising columnist Stuart Elliott sees a rise in industry blogs such as Mashable as his new competition.

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