Aveda, despite a glitch in a sampling promotion for its Smooth Infusion line on Facebook, was able to use the event to boost by 50% its "likes" to 52,000. Aveda planned a December giveaway to the first 5,000 to respond to the Facebook pitch, but due to a technical problem, the company didn't know who responded first. Aveda then relaunched the application, and expanded the giveaway.

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