Women business owners are more optimistic and focused on communication and customer service than their male counterparts are, experts say. Business owners such as Anne Deli use those traits to bring a new perspective to business, wrote Cindy Krischer Goodman. Deli operates Harley-Davidson dealerships and merchandise stores and says it's key for her staff to "understand the emotions behind buying a motorcycle, know the product and give great customer service all the way through delivery," Goodman wrote.

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