Users are more attentive to Web video ads and have better recall of such commercials compared with TV spots, Interpublic Group's West Coast IPG Media Lab found in a study that used Affectiva's facial-tracking tool. Web ads garnered 18.3% greater user notice than TV marketing, compared with 8.5% greater attention given to Web content versus TV shows. The study also found that TV viewers' attention during commercial breaks fell three times more quickly than for Web users.
GigaOm has completed a fifth round of capital raising, adding another $6 million to its coffers from Reed Elsevier Ventures, Alloy Ventures and True Ventures. The company said it plans to use the money to boost its premium-content service -- the GigaOm Pro Analyst network -- which offers specialized research to 20,000 paying subscribers.
Turner Broadcasting has struck a deal with AT&T's U-verse service that will make the company's cable TV networks available on the telecom's online platform. The deal involves TBS, TNT, truTV and Cartoon Network and enables U-verse distribution 24 hours after episodes originally air on their respective networks.
A community of open-source developers managed by the Linux Foundation is preparing to launch a platform as early as next month that will support the creation of a unified set-top box for handling a combination of services such as pay TV, applications, video and other content. As an open-source solution, MeeGo Smart TV 1.2 will support applications from a variety of developers, in contrast to similar projects from Sony and Vizio, which only work on their own sets.
Samsung has introduced its free Explore 3D application for 3DTVs -- said to be a first among consumer-electronics manufacturers. The app provides access to high-definition streaming content in 3D, such as movie trailers, music videos, educational programming and full-length shows from Wealth TV. In the coming months, the app is expected to include feature films and documentaries in 3D.