6/29/2011

If you're going to go to the trouble of blogging, Pamela Seiple suggests a few simple steps to make sure the blog is creating marketing leads for your company. Every post should have a call-to-action at the bottom, and additional CTAs can appear in sidebars and banners. Readers who click through should find a landing page where they can sign up for free trials, newsletters, quotes and so forth.

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