6/23/2011

Two-thirds of CEOs say "creativity" is the leadership quality they value most -- but what does that word really mean in a corporate context? Business creativity is often more about borrowing and applying the ideas of others than about coming up with startling new ones, write Andy Boynton and William Bole. "The best business ideas are already out there, waiting to be spotted and then shaped into an innovation," they argue.

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Forbes

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