The confectionery industry today is still dominated by small fourth- and fifth-generation family businesses, with the majority operating in Pennsylvania, New York, New Jersey to Ohio and Illinois. In this article, Mitchell Goetze of Baltimore-based fifth-generation Goetze's and chairman of NCA shares insights on his company's success. Larry Graham and Susan Smith of NCA, as well as Mitchell, also discuss confectionery issues, including sugar reform, health and nutrition and food safety.

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